8 Effective Ways to Enhance your College Enrollment Process: Virtue Analytics

 The landscape of higher education is always shifting. Students and their needs change as quickly as our eyes blink. There are more learning opportunities now than there were previously.

One thing that all successful admissions teams have in common is that they exceed their enrollment goals. They all offer a comprehensive enrollment system that is adapted to the needs of today's students.

 

Here are some excellent methods for enrollment management in higher education. If an institution follows these suggestions, it’ll have a better chance of beating out its competitors.

         

1. Concentrate on the appropriate digital channels

You've probably heard a million times that internet channels can help increase student engagement and enrolment. And this is something that a lot of colleges and universities are doing. For example, in the United States, schools spend $1.65 billion on paid advertising.

It also implies that there are a lot of rivalries. So you want to get the most bang for your buck with your advertising budget. Some marketing channels are more effective than others. 

 

2. Use an enrollment CRM to connect the dots

CRMs are non-negotiable in today's fast-paced environment and should be at the heart of every marketing team. Apart from attracting, converting, and retaining students, they provide several advantages.

Every student goes through a lifecycle at some point. They communicate with you through a variety of media, including phone calls, emails, SMS, and your website. It's easy to get lost in a debate like this. CRMs keep you informed about where these dialogues are taking place.

CRMs can automate follow-up messages, allowing you to respond to requests more quickly.

A CRM also allows you to collect and send student queries from all of your digital channels to your enrollment officers. It permits you to act faster than the competition in practice.

 

3. Make cross-team collaboration easier

From the admissions team to the communications department, enrollment management in higher education has a lot of moving parts. Schools must manage integrated activities across departments and collaborate to disseminate information for effective enrollment management.

A portal can help you streamline your knowledge management operations. While the portal will facilitate internal and external collaboration as well as data sharing between departments, you will be able to connect with students on a one-on-one basis. Enrollment management software should be able to work with business and analytics software. The goal is to develop and provide accurate information to people who require it. In addition, it is done in real-time.

 

4. Make sure you have data to back you up

Every forward-thinking higher-education institution is curious about the data's application. The number of visits, retention rates, and click-through rates, for example, are all useful statistics.

It is possible to make sense of this data with improved reporting and analysis. Institutions might use data mining methods to characterize specific groups to target them. This method can be used throughout the sales process as well as in connected advertising.

By focusing on prospective students, schools can track retention characteristics and identify potential possibilities. Data analysis can help institutions define clear performance goals and strategies.

 

5. Use retargeting on social media

Retargeting on social media works by tracking individuals who express an interest in your institution. Those that withdrew before making a decision can be included in your remarketing. Sending prospects precise and relevant content is a part of the job. For example, you can use adverts for specific financial aid and scholarships to retarget prospects who vanished while looking for scholarships.

 

6. Create automated workflows

Individual parts of the enrolling process can be linked to boosting productivity. Email messaging is an example of this. Email campaigns that are automated eliminate the need for admissions officials to send emails. In addition, research shows that responding to inquiries quickly increases the possibility of those questions becoming pupils.

Create unique inquiry distribution and lead prioritizing using automated procedures. As a result, your admissions officers can complete more work in a shorter amount of time.

Another advantage of automating enrollment operations is that it lowers the likelihood of missing any inquiries. Automation guarantees that your admissions teams have responded to all of the leads they have collected.

 

7. Divide queries into groups based on course interest, lead stage, and eligibility

You may segment your messaging based on how people respond to emails or what they do on your website. It generates a graph that depicts how a student's interest in attending your college grows over time. Dedicated admission officers can also be assigned based on the sort of student requests or lead stage.

You can even identify numerous campuses and courses that your prospective students might be interested in, treat these as separate opportunities, and engage them accordingly.

 

8. Create an effective content strategy

You don't want to send out emails regarding your school's admissions procedure to potential students. Instead, provide them with interesting stuff that they will want to read. Your information should be relevant to your prospect's needs, whether you're coaching on writing college essays or acing college interviews.

The information should also be simple to comprehend. You can, for example, share infographics on social media. You know, divide knowledge down into manageable chunks. Your demographics should also be reflected in your content approach. When your target audience is teens, you don't want to develop content for parents. The idea is to have a captivating online presence that resonates with potential customers.

 

Virtue Analytics is a leading name in student enrollment and provides customized enrollment management solutions that fit your institution's needs. Want to explore? Try our strategic enrollment management service that helps you to boost student enrollment and increase your NTR.